Community outreach is a core value at GRAV. One way we showed this was by handing out one-hitter pipes, called tasters, at music and film festivals in Austin. It’s a chance to interact with our supporters and introduce our brand to a new audience. In 2017, I went out with the street team to document SXSW. The annual music festival is frenetic, worldly, and high paced. I chose the music and editing style to match that energy. We shot and editing this video in under 14 hours, which made it possible for us to release the video while it was still occurring.