When developing the brand and goals for the Jane West collection, we focused on a clean design aesthetic and lifestyle oriented visuals. Prior to launch we shot a commercial which follows two sisters and their adventures out on the town. The goal was to incorporate the products in a natural fashion as the night progressed. The launch was very successful and the product line remains a cornerstone of the brand to this day.

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Jane West
Rilee Mineo
Dustee Mineo
Maria Hansen
Jaymes Bostwick
Jordan Box


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