THE MAYBE LATERS
The Maybe Laters are a synth pop band based out of Los Angeles. Their name was inspired by the amount of time spent between song releases. The trio regularly attempt to perfect their tracks which results in a lot of false starts and unreleased projects. When a song or project is released, it is extremely polished and sonically pleasing. I used this as the primary inspiration when developing the logo. My initial approach was based around time, primarily leaning on clocks and sundials. This exploration was ineffective, however an abstract clock design led me down the path of mazes. The final logo design symbolizes two things. First, the letters TML can be found in the design representing the band name The Maybe Laters. Second, is my interpretation of an unwinnable maze, which represents the search for perfection in a medium that cannot be perfected. The color scheme was chosen to match the positive and relaxed feeling found in most of their songs.