DIGITAL MARKETING

I believe that online campaigns and email blasts are indispensable tools to any company and the most valuable form of marketing in the modern world. With strategic planning, smart design, and targeted content a business can consistently build value. When your company launches a new product or offers a one-time deal it holds more weight and increases that chance of turning leads into sales. A/B testing, open rates, and click-to-deliver rates offer precise data that can be utilized in the next campaign.
Watch Lost Honor
My title
My Subtitle

WOW LOST HONOR CINEMATIC

Blizzard does an amazing job of creating short films also known as cinematics. Following the launch of the 2018 expansion, Battle for Azeroth, the team developed a cinematic titled “Lost Honor”. The video advanced the current storyline and highlighted the character Saurfang. We were responsible for developing the creative campaign that accompanied the video. To date the video has amassed over 2.5 million views on Youtube and has been received positively by the majority of the fanbase.  
Collaborators:
Michael Carrillo
Caroline Wu Bonti
See the entire campaign
My title
My Subtitle

OVERWATCH DON’T MISS CAMPAIGN

I’ve developed a variety of full-scale campaigns, one of my favorites is the “Don’t Miss Your Shot” set for Overwatch. The primary goal was to acquire new users, with a secondary goal of showcasing Overwatch’s new character “Ashe”. The free weekend offer was not an original idea, so the copywriter of Overwatch, Katie Malin, and myself wanted to give the campaign a fresh coat of paint. Ricardo Mireles, the Art Director, removed the reins and allowed me to explore concepts that bent or broke the rules established in the style guide. Ultimately we landed on a set of six designs that were bold and engaging. The designs were adapted into animated versions, video compositions, and a variety of static sizes.
Collaborators:
Ricardo Mireles
Hector Bolanos
Katie Malin
Brian Kim
Beau Hudak

EMAIL MARKETING

Go Button
My title
My Subtitle
Go Button
My title
My Subtitle
Go Button
My title
My Subtitle
Go Button
My title
My Subtitle