GRAV x SXSW
Community outreach is a core value at GRAV. One way we showed this was by handing out one-hitter pipes, called tasters, at music and film festivals in Austin. It’s a chance to interact with our supporters and introduce ourselves to new ones. In 2017 I went out with the street team to document South by SouthWest. The annual music festival is frenetic, worldly, and high paced, I chose the music and editing style to match that energy. The primary focus was to show the happiness that came with our product, I did so by highlighting excited customers receiving their pipes. I am especially proud of this project because I shot and edited it in under 14 hours, which made it possible for us to release the video while the festival was still happening.