PROMOTIONAL VIDEOS

There is no one right or wrong way to make a product or promotional video. Each project requires new questions to be answered, but also new opportunities to make something better than your previous showing. I focus heavily on imagery and relate-ability between the brand/artist and the costumer. I also encourage collaborators to find a way to answer the question of why.  Answering why a product, event, or work of art was created is the most effective way of acquiring a committed and long-term consumer.

JANE WEST NIGHT OUT

After months of market research and product development the Jane West collection was released by GRAV. Unlike past releases, the Jane West collection was specifically targeted towards women ages 25 to 44. This demographic challenged me to rethink my approach as well as develop new techniques and strategies. The early lessons that I learned included; the importance of an emotional connection, reducing the number of options available, and a reliance on clean and lifestyle oriented visuals. When a second glass color was released for the collection, we used these lessons among others to develop the accompanying video. The short film follows two sisters on a night out on the town and Jane West products at every turn.
Collaborators:
Maria Hansen
Rilee Mineo
Dustee Mineo

MICKY’S WEHO PRIDE 2018

Los Angeles Pride is off the charts and Micky’s West Hollywood is one of the premiere nightclubs for the LGBTIQA community. We focused on the unique and beautiful people flooding the club as well as the “party all night” feel that Micky’s represents. This promotional video was a blast to shoot, I had a myriad of interesting people eager to be on camera, and the owner was incredibly accommodating. I look forward to the next project with Micky’s. 
Collaborators:
Michael Niemeyer
Ricky Rebel

RICKY REBEL NEW ALPHA

Ricky Rebel had a record release party at Tiger Heat Nightclub in Los Angeles. The crowd was large and electric, so we used the footage to create a promotional video to encourage additional clubs and promoters to book Ricky and the Rebel Mafia(Mallory Butcher and Mina Huynh). The focus of the video was to show the size of the audience, as well as highlighting the crowd interaction. 
Collaborators:
Ricky Rebel
Elena Nazaroff
Mina Huynh
Mallory Butcher
Dakota Gamble

GRAV ARCLINE

Arcline is looked at as GRAV’s luxury line because of it’s sophisticated aesthetic and thick wall glass. When developing the Arcline collection our product development team focused on strong lines primarily inspired by Tuscan columns. I used their inspiration as well as luxury car videos to develop the Arcline advert. The process was quite simple, I took a single light into a dark room and focused on the craftsmanship and detail in every piece. The video was praised by company owner David Daily for being the best representation of the care and precision that went into developing the product line.
Collaborators:
Dani Opal

GRAV UPLINE

This project holds a special place in my heart. It was my first video project and developed a passion that continues to this day. The Upline collection is constructed differently than all other pipes in the industry and because of that reflects the environment around it in unique ways. I focused on this attribute and exaggerated it by placing the pipes next to a computer monitor that was playing a spectrum visualizer. The result was a colorful presentation that captured the specific way light reflects off the glass.
Collaborators:
Maria Hansen

NUNAMANNA SWERVE

This shoot was a disaster from start to finish, it was the embodiment of Murphy’s Law. I arrived on set, which was in the woods, and one of the dancers had broken her foot. After we got her to urgent care, we were able to start the shoot for real. Soon after we began filming the generator broke which left us with a single flashlight and cell phones to light an entire grove. In addition, the costumes and wigs were very elaborate and the dancers were constantly moving which caused never-ending wardrobe malfunctions. Ultimately we pushed through and I hid the shortcomings in post with a variety of effects and movement. The company owner loved the final result and the event ended up being a huge success.
Collaborators:
Tara Alperin
Jenny-Rose Alperin
Laura Mobley
Lauren Parra

NUNAMANNA INSTAGRAM SET

Prior to releasing the official marketing campaign for SWERVE, NunaManna asked me to create promotional teasers for instagram that was experimental, eye-catching, and resembled an acid trip. They wanted the audience to be intrigued about the project but unable to decipher what was actually happening. In after effects I used a large amount of color separation, reflections, and motion blur to develop the visuals.

HELIX TEXTURE SET

Inspired by an Adidas campaign that focused on environmental textures and product close-ups, I was asked to create short videos that featured Helix products offered by GRAV. After getting footage at the Austin botanical gardens, I created unpredictable audio tracks and abstract video cuts to heighten the unorthodox presentation.

LIFESTYLE VIDEOS

Lifestyle videos are an incredible tool for carefully crafting the story you want to tell and allows you to show the world the best version of yourself or your brand. While working with GRAV we developed two branches of lifestyle videos; First was the event recap which was done to show our involvement in the community, the second style were biographical videos which were miniature documentaries telling the development of a product line, event, or employee. The goal was to humanize the brand and I believe we succeeded. 

GRAV x SXSW

Community outreach is a core value at GRAV. One way we showed this was by handing out one-hitter pipes, called tasters, at music and film festivals in Austin. It’s a chance to interact with our supporters and introduce ourselves to new ones. In 2017 I went out with the street team to document South by SouthWest. The annual music festival is frenetic, worldly, and high paced, I chose the music and editing style to match that energy. The primary focus was to show the happiness that came with our product, I did so by highlighting excited customers receiving their pipes. I am especially proud of this project because I shot and edited it in under 14 hours, which made it possible for us to release the video while the festival was still happening.
Collaborators:
Jaymes Bostwick
Jordan Box
Steve Vaught

GRAV SUMMER

The summer of 2017 was filled with breathtaking and amusing shoots for the marketing department. While sorting through the footage I recognized the uniqueness of our team dynamic and how excited customers are when we get the chance to interact with them. In the edit I relied heavily on sound effects to bring the individual scenes to life and graded it with extra vibrance to enhance the summer vibe.
Collaborators:
Jaymes Bostwick
Dani Opal
Steve Vaught
Sydney Capello
Ryan Bell

JANE WEST GOES ALL IN

Jane West had partnered with GRAV to create of collection of pipes with her name and branding. In an attempt to introduce her to our audience we developed a brand story showcasing her entrepreneurial spirit and push for female leaders in the industry. A secondary goal was to highlight the full-service product development process at GRAV to encourage future collaborations. I often choose to show behind the scenes elements like lights, microphones, and unscripted moments when shooting interviews because I believe it allows the audience to connect with the subject on a more personal basis.
Collaborators:
Jane West
Maria Hansen
Jordan Box
Steve Vaught
Jaymes Bostwick

FOR MY PEOPLE

As a result of customer feedback some members of the marketing team were concerned that GRAV had grown so large that we were no longer connected to the audience. The proposed solution was to highlight individual members of the staff and their successes. The first person to be featured in video form was Jake Lloyd. His album release was on the horizon, so the subject matter was obvious. I chose a traditional three act formula while editing focusing on his beginnings, his bandmates, and what he hopes to accomplish in the future. All three sections were cut to Jake’s own music.
Collaborators:
Jake Lloyd
Tanya Rosenzweig
Jose Saldivar

DEVELOPING A TASTER

Continuing on the path of telling brand development stories we sat down with David Daily, CEO of Grav. In Developing a Taster he recalls a very low time in his life where nearly every business decision had resulted in more debt and more stress. When all seemed lost a small promotional item and a change in mindset turned everything around. The video was developed to put a face to the company, show that he was still part of the glassblowing community, and to inspire others to pursue their goals.
Collaborators:
David Daily
Tanya Rosenzweig
Jose Saldivar
William Green