MUSIC VIDEOS

I absolutely love making music videos, it’s an incredible combination of experimentation and trust. The artists put their faith in me to execute their vision and I do not take that lightly. A bad video can suck the life out of a song, whereas a strong video can elevate the track to greater heights and allow the artist to connect to the listener like never before. I enjoy every aspect of this process from pre-production to lighting and costumes to shooting and editing, it is without question my favorite form of creative outlet.

HOLIDAE ROYALTY

Ashley Gold, the writer and vocalist for Holidae, created Royalty as an outlet and a reminder of her self-worth. It was about choosing to walk away from an abusive relationship and the hard work it would take to become whole again. When scouting locations, I looked for areas that were vast and cold to match the loneliness in the lyrics and the tone of the song. Finding Kanami Nakabayashi was the final key to this project. She transitioned from smooth to erratic seamlessly and was able to exemplify the despair, hopefulness, and fight for independence found in the song.
Collaborators:
Ashley Gold
Tara Alperin
Jaymes Bostwick
Nakabayashi Kanami
Connor Timpe  

PRIMO TO THE MAX

Primo developed To the Max, an 80’s inspired energetic anthem. We looked to the 1986 national aerobic championships as our primary visual inspiration. Primo then crafted a narrative of a dance duo attracted to each other, but unable to make a move until they achieved their ultimate goal. She is one of my favorite people to collaborate with and I look forward to the next projects.
Collaborators:
Laura Lee Bishop
Joe Barlow
John Michael Taylor

PRIMO GIVE IT BACK

Laura Lee Bishop was transitioning to a new genre of music and stage name. Give it Back was the debut single of her alias Primo. The narrative Laura developed was an alien landing on earth in the 1980’s and traveling to meet her accomplice. The primary goal of Give It Back was to introduce the character of Primo, present her updated aesthetic, and to set the stage for future projects. Videos from the early 1980’s relied heavy on haze, glow, and overlapping performance shots. I used this as inspiration while filming and added tracking issues in post to complete the look.
Collaborators:
Laura Lee Bishop
Dani Opal
Andrew McGuire
John Michael Taylor

SEDONA SKIES THE ISLAND

The Island focuses on a young female played by Indigo Rael who is at a crossroads in her relationship. Complacency and tension has become normal and she is need of a vacation to her “island”. Tara Alperin developed the secondary idea of an outside force changing the characters for the worse over time until Indigo breaks the cycle. Many ideas were offered, but ultimately Tara and Adara Olynk settled on clutter overwhelming the couple. Working with a tiny budget we used props that were owned by the team and shot the underwater scenes at a local swimming hole. I credit Dani Opal for tying the space together with strong blocking and set decoration.
Collaborators:
Dani Opal
Tara Alperin
Adara Olynk
Indigo Rael

JAKE LLOYD RASCLAT

Inspired by Jamaican dance hall, Jake Lloyd and Danny Saldivar created Rasclat. It is a gritty, torn-down track that deviates from the rest of their album. After tremendous crowd support they reached out to me to develop the accompanying video. We used components of the movie Belly as our visual guide, including high contrast black and white, full silhouettes, and gritty locations. In post I graded the footage to exaggerate the black and white components and included cutaway clips to amplify the lyrics of the song.
Collaborators:
Jake Lloyd
Danny Saldivar
Dani Opal
Leidy Lozano Lopez

PROMOTIONAL RELEASE VIDEOS