PRINT MARKETING

Print media can be the some of the most rewarding projects to take on. Sometimes the team members involved have different needs, so finding that balance requires you to utilize every trick in your arsenal. Despite the tremendous workload, the hard work is all worth it when you are holding a physical copy in your hand. Below are examples of my recent work.
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GRAV 2018 PRODUCT CATALOG

We had an incredible 2017 at GRAV filled with a variety of successes. The marketing team, led by Maria Hansen and Tanya Rosenwieg, completed a full brand overhaul. This included updates to the logo, typeface, product presentation, and packaging. Additionally, the product development department created three new collections and over 70 new products. The 2018 catalog was the culmination of that hard work. My contributions to this project included shooting and editing product photography as well as wireframe development.
Collaborators:
Maria Hansen
Jose Saldivar
Josh Herrington
Kirsten Allen
Tanya Rosenweig
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GRAV 2017 PRODUCT CATALOG

Developing the 2017 catalog required long days and extreme focus. I was asked to move the 2017 release date up three weeks to accommodate the sales team, they wanted a new catalog available for the largest annual industry trade show. The majority of the team was already allocated, so Brighton, Maria, and myself took on the challenge. We completed the 70+ page catalog, complete with photography edits and design layout in under ten days. The release was very successful and resulted in the most profitable month of the year.
Collaborators:
Brighton Cook
Maria Hansen
David Daily

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We developed print media for a variety of reasons at GRAV such as trade publications, retail promotional material, and trade show collateral. Below are some of my favorite designs. 
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