Welcome to Hell

Our Welcome to Hell campaign was a captivating out-of-home campaign that released in tandem with the release of Diablo IV. With hidden meanings and gripping visuals, this campaign beckoned players to delve deeper into the dark and alluring world of Diablo IV. The fast-paced and ominous billboards invited adventurers to step into the abyss and experience the thrill of the game like never before. The campaign started with city-specific artwork featured in New York, Los Angeles, Toronto, and Miami, and soon spread to cities around the world.

John Mueller | Nikki Scoggins | Michael Carrillo | Rachel Siteman | Daniela Rodriquez | Charie LeMasters | Randy Steingieser

Click the image below to watch a mockup of a transit billboard.